Syracuse deserves its own voice.
A free weekly newsletter covering what matters in the 315. Written by a Syracuse lifer who actually gives a damn about this city 🍊🧂
Our Mission
Syracuse is a middle-class city that has watched businesses leave, the population shrink, and the rise of the internet hasn't made things easier. Today, consumer attention is shortened because of our lives on Instagram, Facebook, TikTok, and Google. For a local business owner, effectively using those platforms to market their business is expensive, time-consuming, and overwhelming.
Worse, every dollar spent on Silicon Valley ad platforms is a dollar that leaves our local economy. TLDR Syracuse exists to fix that.
Our weekly newsletter provides readers with local news in a digestible format similar to how content is digested today. By building a genuinely engaged, hyper-local audience, we give Syracuse businesses a simple, affordable way to get in front of their neighbors. By keeping money in the community, supporting local growth, and proving that you don't need a big budget or a marketing degree to compete. Just a great product/service.
34 years a Syracuse local
I was born here, raised here, and never left. I've watched this city go through its cycles, the losses and the comebacks. I still believe in what Syracuse can be. This newsletter isn't a side project. It's a love letter to a city I know by heart.
Experience
TCGPlayer (acquired by eBay)
I was an early employee at TCGplayer, one of the most successful tech startups to emerge from Syracuse. I had a direct hand in growing the business from a scrappy local operation into a nationally recognized platform and a major acquisition. I know what it takes to connect with an audience and build something real, right here.
Forbes
Today, I work at Forbes.com, one of the most recognized names in media, where I own many areas of the business that millions use around the world daily. I've seen how great editorial content builds trust, grows audiences, and drives business outcomes at scale. I'm bringing that knowledge back to Syracuse.
Why this matters
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Cost to subscribe.
Always free for readers.
Hyper Local
Every reader is real.
Your CNY neighbor, not a demographic.
315
Built for us.
Built for Syracuse.
Every word, every week.
Local businesses are being squeezed from every direction. They're paying Meta / Google to show ads to people who may not live within 30 miles. They're spending hours learning ad tools designed for large brands. And often, they're getting mediocre results for prices that hurt.
TLDR Syracuse is the alternative. We've built a readership of engaged, local people who actually want to know what's happening in their city, and what businesses are worth supporting. When you advertise with us, you're not buying an impression. You're buying a warm introduction to your neighbors.
We offer straightforward pricing. No complex tools to learn. No wasted spend on audiences who'll never walk through your door. Just an honest, effective way to grow in the community you're already part of.
Ready to be a part of something local?
🤝 Partner or Collaborate
Community orgs, local creators, businesses, etc., if you're doing something that the 315 community needs to know about, let's connect.
Lets Talk📣 Advertise your Business
Reach a local audience that's already engaged. No algorithms, no guesswork, just affordable, straightforward placements.